WARNING: The 2.x versions of Elasticsearch have passed their EOL dates. If you are running a 2.x version, we strongly advise you to upgrade.
This documentation is no longer maintained and may be removed. For the latest information, see the current Elasticsearch documentation.
Relevance Tuning Is the Last 10%edit
In this chapter, we looked at a how Lucene generates scores based on TF/IDF. Understanding the score-generation process is critical so you can tune, modulate, attenuate, and manipulate the score for your particular business domain.
In practice, simple combinations of queries will get you good search results. But to get great search results, you’ll often have to start tinkering with the previously mentioned tuning methods.
Often, applying a boost on a strategic field or rearranging a query to emphasize a particular clause will be sufficient to make your results great. Sometimes you’ll need more-invasive changes. This is usually the case if your scoring requirements diverge heavily from Lucene’s word-based TF/IDF model (for example, you want to score based on time or distance).
With that said, relevancy tuning is a rabbit hole that you can easily fall into and never emerge. The concept of most relevant is a nebulous target to hit, and different people often have different ideas about document ranking. It is easy to get into a cycle of constant fiddling without any apparent progress.
We encourage you to avoid this (very tempting) behavior and instead properly instrument your search results. Monitor how often your users click the top result, the top 10, and the first page; how often they execute a secondary query without selecting a result first; how often they click a result and immediately go back to the search results, and so forth.
These are all indicators of how relevant your search results are to the user. If your query is returning highly relevant results, users will select one of the top-five results, find what they want, and leave. Irrelevant results cause users to click around and try new search queries.
Once you have instrumentation in place, tuning your query is simple. Make a change, monitor its effect on your users, and repeat as necessary. The tools outlined in this chapter are just that: tools. You have to use them appropriately to propel your search results into the great category, and the only way to do that is with strong measurement of user behavior.